The Team Wall _
The Minionistas _
The creation of a viral phenomena.
ART DIRECTION
CONCEPT
ALMOST SELF-INICIATED
After almost 10 years, Nico Stadtelmeyer wanted to say goodbye to the company that has seen him grow with a very special gift: a new team wall. And I had the honour to be asked for help. The challenge? Make our team wall shiny and new...
Paint it black?
I did not think it twice!
The campaign reached more than 80 m people
We painted the wall black, divide the space (approximately) for the different teams, racked our brains in the search of inspirational quotes, googled for artsy decorations, take our chalks and panicked a couple of times. But after some sunday hours of hard work, good talk, some burguers, and a lot of fun, we were proud of what we had done!
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