House of Sneakers _ 
The new e-commerce to find the sneakers that match you.

House of Sneakers _ 
The new e-commerce to find the sneakers that match you.

ROLE: DESIGN LEAD

INTERACTION DESIGN 
BRANDING 
CORPORATE IDENTITY
VISUAL DESIGN

New brand, new identity, new website.

New brand, new identity, new website.

Screenshot 2019-01-23 01.24.59

We wanted a brand that targets an unisex audience. It had to be positioned as bold, urban & edgy. 

We wanted a brand that targets an unisex audience. It had to be positioned as bold, urban & edgy. 

_HOS__Presentation_Concept__v103

Our inspiration was the city landscape, the building grids & the heavy contrasts. 

Our inspiration was the city landscape, the building grids & the heavy contrasts. 

_HOS__Presentation_Concept__v106
_HOS__Presentation_Concept__v105

The accent colour is fresh and and modern, resonating with the simplicity of the interface design.

The accent colour is fresh and and modern, resonating with the simplicity of the interface design.

Creating the logo - an abstract symbol of sneakers

Creating the logo - an abstract symbol of sneakers

A wide range of possibilities were explored for the logo. 

The brand had to be positioned as bold, urban, edgy and unisex. 

Logos
Logo

The logo opens up a visual language, as well as it works consistently into different contexts. 

The logo opens up a visual language, as well as it works consistently into different contexts. 

HOS_A1_Posters3
HOS_A1_Posters2
HOS_A1_Posters4
_HOS__Presentation_Concept__v1013

The latest arrivals & all inspiration - all in one homepage. 

_HOS__Presentation_Concept__v1014
_HOS__Presentation_Concept__v1015

Simplicity of the navigation.

Simplicity of the navigation.

Focus on the search.

Focus on the search.

_HOS__Presentation_Concept__v1016

Solid filter UI to help you find what you are looking for.

HOS__Search Results Page_black
_HOS__Presentation_Concept__v1018
_HOS__Presentation_Concept__v1019
_HOS__Presentation_Concept__v1020

A detail page that also displays the price comparison from different shops.

A detail page that also displays the price comparison from different shops.

HOS__Search Results Page_black2

Our magazine delivers all the inspiration that the user needs for their purchases.

_HOS__Presentation_Concept__v1021

More projects

SketchesSketch I Typography

House of SneakersBranding I Interaction

New navigation & homepageInteraction I Branding

Filter UIInteraction I UI UX

Daho.am 2018Branding I Graphic Design I Interaction I Event

In Spirits BarBranding I Graphic Design I Interaction

Stylight BrandingBranding I Print I Graphic Design

Two Sides_ Posters of identityArt Direction I Photography I Self-iniciated

Packaging for a beauty setGraphic Design I Packaging

Magazine LayoutInteraction I UX UI

The MinionistasCampaign I Art Direction

70 years of CannesTypography I Poster

Stylight AwardsEvent Branding I Website

Daho.am 2017Branding I Graphic Design I Interaction I Event

Genius ClubBranding I Event

Fashion DesignersData Visualization

Iconic EyelinersIllustration

It Bags_ The bucket listIllustration I Poster Design

Frida KahloIllustration

Fashion Weeks_ Starter PacksIllustration I Campaign

FeedbackGraphic Design

360 Map_ Celebrities in CoachellaArt Direction I Interaction

Fashion Weeks In NumbersGraphic Design I Interaction

Ink StopBranding I Graphic Design

ABCs of Fashion WeeksGraphic Design I Interaction I Campaign

Intereuropean Human AidAnimation I Concept I Self iniciated

What is to grow upIllustration I Self-iniciated

Wall - DecorationArt Direction I Self-iniciated

Women of SeriesIllustration