Genius Club _
The b2b place to network.
Genius Club _
The b2b place to network.
BRANDING
EVENT DESIGN
PRINT
Stylight Genius Club is born to be a meeting point for B2B networking in the e-commerce industry. Stylight wants to sponsor and organize a series of events where to meet fashion and e-commerce leads.
DEVELOPING THE CONCEPT: STYLIGHT + NETWORKING
The goal was to create a core branding that can be adaptable to different themes and locations, that conveys exclusivity and a business-feeling, in which Stylight's mark is still present.
To start with, I decided to take the two key elements that would finally shape the logo and key visual for the Genius Club: the Stylight identity and the concept of networking.
On the one hand, Stylight has a memorable and recognizable main font, Dala Floda that is modern and unique, so that was gonna be one of the elements I had to play with.
On the other hand, the concept of networking is often symbolized through a dots that are connected.
The next step was to visually intertwine these two ideas.
The key visual bases on Stylight's memorable type, and it is redesigned to conect two points through the letter"g", that stands for the Genius Club.
The key visual bases on Stylight's memorable type, and it is redesigned to conect two points through the letter"g", that stands for the Genius Club.
The first event was a summer dinner in a terrace restaurant in which the tropical decoration ensured a relaxed atmosphere.
Every guest got a hand-crafted personalized gift.
The first event was a summer dinner in a terrace restaurant in which the tropical decoration ensured a relaxed atmosphere.
Every guest got a hand-crafted personalized gift.
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